Terms
35 new/unreviewed 35 total
Term
Institutional advertising*
Definition
“Advertising that promotes organizational images, ideas, and political issues.”
New/Unreviewed
Term
Advocacy advertising*
Definition
“Advertising that promotes a company’s position on a public issue.”
New/Unreviewed
Term
Product advertising*
Definition
“Advertising that promotes the uses, features, and benefits of products.”
New/Unreviewed
Practice Tests
0 total
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