Term

WHAT IS MARKET SEGMENTATION?

Definition

The process of dividing a target market into smaller, more defined categories. It segments customers and audiences into groups that share similar characteristics.

Term

Market segmentation creates a stronger marketing message

Definition

-Since you know who you are talking to you can avoid generic, vague language -You can use direct messaging that speaks to the needs, wants and unique characteristics of your target audience

Term

Market segmentation helps identify the most effective marketing tactics

Definition

-Knowing who your market is guides you towards the best marketing strategy for your customer.