Audience

Gathering of individuals addressed by a speaker who are asked to change their opinions or actions based on the speakers address

Audience Analysis

Assessment of members of the audience's identities, interests, and beliefs that can help the speaker shape the message

Demographic Survey

Written document that askes the audience to provide the speaker with information about the race, class, gender identity, sexual orientation, or other similar information

Visual Survey

Quickly judging for themselves purely on what they can see, what kinds of people attend the speech

Informant Survey

Reaching out to the speech organizer and asking that person for their assessment of the likely audience make up

Hand Survey

Where the speaker asks the audience to raise their hand if they fall into a particular category or has had particular experience

The Occasion

Event or moment a speech is meant to mark

Decorum

Degree of style and formality a speech should have to be considered appropriate for a certain situation