SPCM- Chapter 4

Created by Paige Farley

Audience
Gathering of individuals addressed by a speaker who are asked to change their opinions or actions based on the speakers address

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TermDefinition
AudienceGathering of individuals addressed by a speaker who are asked to change their opinions or actions based on the speakers address
Audience AnalysisAssessment of members of the audience's identities, interests, and beliefs that can help the speaker shape the message
Demographic SurveyWritten document that askes the audience to provide the speaker with information about the race, class, gender identity, sexual orientation, or other similar information
Visual SurveyQuickly judging for themselves purely on what they can see, what kinds of people attend the speech
Informant SurveyReaching out to the speech organizer and asking that person for their assessment of the likely audience make up
Hand SurveyWhere the speaker asks the audience to raise their hand if they fall into a particular category or has had particular experience
The OccasionEvent or moment a speech is meant to mark
DecorumDegree of style and formality a speech should have to be considered appropriate for a certain situation