why demand for life insurance products increasing

only 5 from the acronym (RTDSS)

regulation

compulsory purchase of annuity/LT care or whatever

Tax

tax treatment of premium/benefit provided is improved (means gov takes less tax)

Tax

Gov introduce tax breaks to encourage private provision

State benefit

recession lead to gov cutting back

State benefit

encourage individuals to make own provision

Social and cultural trends

more/less care provided by family

Social and cultural trends

eg seek more/less security in old age