Term

Visitor Profiling

Definition

-This form of market analysis builds on the concept of a customer profile, using specific criteria to establish the type of people who visit a destination. -The data is determined from databases of previous and existing customers. -It is used to build a picture of a ‘typical visitor’

Term

Length of Stay

Definition

-Gives insights to see how attractive a destination is -Tourist authorities' goal is to make visitors stay as long as possible -The longer the stay, the more money, the more local jobs, etc.

Term

Accommodation Preference

Definition

-Type of accommodations creates clearer picture for the target market, what kind and where people stay helps a destination see what kind of people are visiting them. -Occupancy Rates: % number of rooms sold calculated against the total # of rooms available -Occupancy rates help establish customer preferences