Terms

80 new/unreviewed 80 total

Term

Market Research

Definition

the function that links an organization to its market through the gathering of information.

New/Unreviewed

Term

Perceptual Mapping...

Definition

a technique used to picture the relative position of products on two or more product dimensions important to consumer purchase decisions

New/Unreviewed

Term

Research Proposal Contents

Definition

1. Purpose of the proposed research project...

New/Unreviewed

Practice Tests

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