Review
Purpose - To evaluate and give an opinion and to inform and persaude the reader.
Audience - General public.
Format:
Title
Written in open paragraphs
Often first person.
Structure:
Catchy title
Introduction
Main positives
Main negatives
Final verdict + recommendation.
Techniques:
Rhetorical questions
Emotive language
Comparatives
Direct address
Balanced judgement
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| Term | Definition |
|---|---|
Review | Purpose - To evaluate and give an opinion and to inform and persaude the reader.
Audience - General public.
Format:
Title
Written in open paragraphs
Often first person.
Structure:
Catchy title
Introduction
Main positives
Main negatives
Final verdict + recommendation.
Techniques:
Rhetorical questions
Emotive language
Comparatives
Direct address
Balanced judgement |
Article | Purpose - To inform, persuade, or entertain.
Audience - Specific group, parents, teenagers, adults.
Format:
Headline
Subheadings
Paragraphs
Structure:
Headline
Engaging opening (question/anecdote)
Main points in logical order
Examples or evidence
Strong conclusion
Techniques:
Rhetorical questions
Semi-formal tone
Ethos, logos, pathos
Persuasive
Emotive Language |
Speech | Purpoes - To persuade or inform.
Audience - A targeted group.
Format:
Spoken language
Paragraphs, not bullet points.
Structure:
Greeting
Clear stance
Main arguments with examples
Counterargument
Meaningful ending
Techniques:
Rhetorical questions
Semi-formal tone
Persuasive
Emotive language
Ethos, logos, pathos
|
Formal Letter | Purpose - To inform, request, or complain
Audience - Authority figure.
Format:
Adresses, dates, names
Dear Sir/Madam
Yours faithfully/ sincerely.
Structure:
Reason for writing.
Detailed explanation
Evidence / examples.
Polite request or action.
Formal sign off.
Techniques:
Formal tone
Polite modal verbs.
Clear paragraphing.
Logical arguments. |
Informal Letter | Purpose - To inform, advise, or entertain.
Audience - Someone you know well.
Format:
Dear (name)
Chatty paragraphs
First person
Structure:
Friendly opening
Main message
Personal thoughts
Warm ending
Techniques:
Colloquial language
Rhetorical questions
Humour
Exclamations |
Leaflet | Purpose - to inform or persuade.
Audience - broad or specific group.
Format:
Headings
Bullet points
Short paragraphs
Structure:
Bold heading
Key information
Benefits
Call to action
Techniques:
Imperatives
Short sentences
Emotive language
Clear layout |
Report | To inform and analyse
Audience - Authority or organisation
Format:
Title
Subheadings
Formal tone
Structure:
Introduction
Findings
Analysis
Conclusion
Recommendations
Techniques:
Formal language
Passive tone
Statistics
Objective tone |