English Transactional Writing

Created by gabriel iacob

Review
Purpose - To evaluate and give an opinion and to inform and persaude the reader. Audience - General public. Format: Title Written in open paragraphs Often first person. Structure: Catchy title Introduction Main positives Main negatives Final verdict + recommendation. Techniques: Rhetorical questions Emotive language Comparatives Direct address Balanced judgement

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TermDefinition
ReviewPurpose - To evaluate and give an opinion and to inform and persaude the reader. Audience - General public. Format: Title Written in open paragraphs Often first person. Structure: Catchy title Introduction Main positives Main negatives Final verdict + recommendation. Techniques: Rhetorical questions Emotive language Comparatives Direct address Balanced judgement
ArticlePurpose - To inform, persuade, or entertain. Audience - Specific group, parents, teenagers, adults. Format: Headline Subheadings Paragraphs Structure: Headline Engaging opening (question/anecdote) Main points in logical order Examples or evidence Strong conclusion Techniques: Rhetorical questions Semi-formal tone Ethos, logos, pathos Persuasive Emotive Language
SpeechPurpoes - To persuade or inform. Audience - A targeted group. Format: Spoken language Paragraphs, not bullet points. Structure: Greeting Clear stance Main arguments with examples Counterargument Meaningful ending Techniques: Rhetorical questions Semi-formal tone Persuasive Emotive language Ethos, logos, pathos
Formal LetterPurpose - To inform, request, or complain Audience - Authority figure. Format: Adresses, dates, names Dear Sir/Madam Yours faithfully/ sincerely. Structure: Reason for writing. Detailed explanation Evidence / examples. Polite request or action. Formal sign off. Techniques: Formal tone Polite modal verbs. Clear paragraphing. Logical arguments.
Informal LetterPurpose - To inform, advise, or entertain. Audience - Someone you know well. Format: Dear (name) Chatty paragraphs First person Structure: Friendly opening Main message Personal thoughts Warm ending Techniques: Colloquial language Rhetorical questions Humour Exclamations
LeafletPurpose - to inform or persuade. Audience - broad or specific group. Format: Headings Bullet points Short paragraphs Structure: Bold heading Key information Benefits Call to action Techniques: Imperatives Short sentences Emotive language Clear layout
ReportTo inform and analyse Audience - Authority or organisation Format: Title Subheadings Formal tone Structure: Introduction Findings Analysis Conclusion Recommendations Techniques: Formal language Passive tone Statistics Objective tone