Term

Marketing Planning

Definition

The process of creating a marketing plan for the business including appropriate comprehensive strategies and the objectives to meet them

Term

Marketing Plan

Definition

A detailed written document that lays out the plan for how marketing will work in the short and long term and essential details to make those plans happen

Term

Elements of a Marketing Plan

Definition

Market analysis- information on the target market and competition Marketing objectives- these should be SMART so the department knows if they achieve them Resources required- staff time, space, materials Budget- how much will all of this cost Marketing activities- details of which activities will be done, by whom, when, and how much each costs