Central Idea Statement

Summarize main point

Propisition

Central idea statement in persuasive speech

Selective Exposure

Choosing messages with which one already agrees

Cognitive Dissonance

When conflicting information makes one uncomfortable

Ethos

Credibility

Logos

research

pathos

emotion

First Hand Information

Primary Source

Secondary Source

Not Directly First Hand

Plagirism

Using another person's words without giving credit

Logical Fallicies

Mistakes in Research

Slippery Slope

Assumes that taking a first step leads to a subsequent event

Band Wagon

Assumes that because something is popular it is good for all

Red Herring

Creating a Diversion

false dilema

only two options are presented as the only possibility

generalization

general concept

hasty generalization

drawing conclusion from a sample thats too small

straw man

rhetorical device where someone misrepresents exaggerates or fabricates opponents argument

hyperbole

figure of speech using exaggeration to emphasize a point

alan monroe research

1: Attention 2: Need 3: Satisfaction 4: Visualization 5: action