Persuasion

The process of creating, reinforcing, or changing people's beliefs or actions.

Persuasion has been studied for how long?

More than 2,000 years

When you speak to persuade, what do you act as?

An advocate

When speaking to persuade, you should make sure your goals and methods are ethically what?

Sound (honest).

You should know the issue from which sides?

both sides

When you quote a source in a speech, be it persuasive or otherwise, you should do what?

Quote in-context and give a verbal citation

One thing you should avoid in order to maintain integrity and freedom of speech at the same time is

Avoid name calling.

Persuasion is a psychological process that occurs in what situation?

Where two points of view exist.

Will audiences always agree with you when you give a persuasive speech?

No.

The three ways your audience may feel about your persuasive speech are.

Agree with you, Disagree, or are neutral.

Degrees of Persuasion include

Any movement from left to right on the scale of agreement.

Persuasion is not something you do TO an audience, it is...

Something you do WITH an audience.

Audiences don't just soak up the information you present in a persuasive speech.

they also Engage in a mental give-and-take with you.

Audience give-and-take includes assessing your

credibility, delivery, supporting materials, language, reasoning, and emotional appeals

A target audience is

A particular part of your audience that you want to reach

A.R.E. stands for what in debate?

Assumption, Reasoning, and Evidence.

We used a form of rebuttal language in our debates. What three elements did it consist of?

They say, but I say, therefore.