creativity

the ability to develop new ideas and discover new ways of looking at problems and opportunities thinking of new things

Innovation

the ability to apply creative solutions to problems or opportunities to enhance opr enrich people's lives doing new things

Most ideas work or not?

Do not work

For every 5000 to 10000 new drug discoveries

250 get to preclinical trials 5 make it to clinical trials 1 or 2 reviewed by FDA only 1 gets to market FALLURE IS A PART OF THE CREATIVE PROCESS

Creativity is an impoprtant source of building a

Competitive advantage

creative thinkers

always ask if there a better way challenge custom routine and tradition Are reflective are prolific thinkers play mental games Realize there is more than one answer

divergent vs convergent thinking

Divergent- the ability to create a multitude of original diverse ideas Convergent reasoning the ability to evaluate multiple ideas and to choose the best solution to a problem

Mind mapping

A technique that encourages thinking on both sides of the brain writing and visually seeing something

How long does a patent last

last 20 years

Trademark

any distinctive word,symbol,design,name,logo,slogan or trade dress that a company uses to identify it

copyrights/utility patent

right to make and sell the invention withought anyone else doing the same