Credibility Formula

Accuracy + Truth + Integrity + Objectivity = Credibility

How many sources when checking for accuracy

2

What and when are the 5 Ws

Who, What, When, Why, and Where in the first paragraph.

What is the NEWSGATHERING PROCESS

1. Newsworthiness (Is it newsworthy) 2. News value (Rank them in importance.)

What are the 5 elements of NEWSWORTHINESS

1. Signifigance/ Prominance/ Importance 2. Timeliness 3. Proxomiity 4. Familiarity 5. How Common/ Unusual

Hard Stories

Breaking News. Can't miss. Things. TIME-SENSITIVE. More informative.

Soft Stories

Feel-good stories. People. FLEXIBLE TIMING. More entertaining.

Structure of a HARD news story

Inverted pyramid. 5 W'S. No conclusion. Quick Delivery Easy to trim

Structure of a SOFT news story

Use a "hook" in the lead Pregnant i Feature opening theme News peg Points in logical order Conclusion - reinforce theme

Elements of the story

Create an outline and divide the facts. One idea at a time. FLOW

Elements of the Flow

Have related ideas laid out in chronological order. Index.

Elements of the story WHAT ELSE

Transitions. The lead. Snappers (final sentence in story) - main point, another fact, the other side, FUTURE RAMIFICATION, punch line

When is the first opportunity for reporters to get info

Fall media day

When do media days start planning out

9 months

What does a media day plan include

Assigns responsibilities for admin, coaches, other. A budget and timetable.

5 Ingredients to a successful media day

Create a checklist Make it enjoyable Provide media guides with photos of players and coaches Provide media packets to reporters Make sure they have a good story

What percentage of news listeners are sports fans

16%

Purpose of a news conference

Enables the org to give big info to everyone at once. Gives the media the ability to ask questions. MOST EFFICIENT

When to notify the media about a news conference

3-5 hrs hard. soft 3-5 days

Aspects of a media advisory

Only bullet points Issue/event Venue Date and time Sport org in attendance Opps for interviews

Key elements of a conference

Team or league logo models/ props The room- camera in back 180% rule (stay on one half) identify speakers

How many of the news items from press releases go into the broadcast

50%

News STORY

Informs, then entertains

News RELEASE

Persuade, then inform, then entertain

elements of PRESS RELEASE

INTRO 1. College or team name and address identifying the sender 2. Contact person 3. Telephone number, email address 4. Release date and publication date (FIR) RELEASE (BODY) 1. Suggested headline 2. Dateline - WHERE THE STORY ORIGINATED (ALL CAPS) 3. Release - Lead containing 5 W's Inv Py Background Org tagline

What are the 4 types of releases

1. Game advance 2. Hometown Release 3. NEWS RELEASE 4.weekly preview

Most common release type

News release

Least common release type

Weekly preview