Week 2

Created by Ameera Gani

What is professionalism?
The way professionals behave and apply their skills with ethics, responsibility, and respect

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TermDefinition
What is professionalism?
The way professionals behave and apply their skills with ethics, responsibility, and respect
What is a profession?
An occupation requiring specialized knowledge and commitment to service
What are the two key features of a profession?
Specialized knowledge and commitment to service
Difference between profession vs professionalism?
Profession = what you do; Professionalism = how you do it
What framework governs dietitians’ practice?
Legislation, standards of practice, code of ethics, bylaws
Why is serving the public considered a privilege?
Patients choose to trust professionals and can refuse care
What happens if a patient does not see you as professional?
They may not trust or accept your care
What is the main obligation of professionalism?
Maintain integrity, dignity, and public trust
What are core elements of professionalism?
Honesty, integrity, reliability, respect, teamwork, accountability
What does accountability mean in professionalism?
Taking responsibility and accepting consequences of actions
What are key communication aspects of professionalism?
Written, verbal, and non-verbal communication
What is important in written communication?
Grammar, spelling, punctuation
What is important in verbal communication?
Tone, pacing, word choice
What is important in non-verbal communication?
Body language, posture, gestures
What is professional image?
How you present yourself physically and socially
Why is professional image important?
It affects credibility and respect
What does professional image include?
Dress, grooming, demeanor, online presence
What does “professional 24/7” mean?
Professional behavior applies online and outside work
What are the 3 main aspects of professionalism?
Professional competence, conduct, and image
What is professional competence?
Knowledge, skills, judgment, and attitudes required for practice
What legislation defines competence?
Health Professions Act (HPA)
What are components of professional competence?
Knowledge, skills, judgment, attitude, continuing competence
How do dietitians demonstrate competence?
Education, internship, passing registration exam
What is continuing competence?
Ongoing learning to maintain and improve professional skills
What is required yearly for competence?
Learning plan and reflection
What are desirable professional attitudes?
Respect, accountability, high standards, self-improvement
What is professional conduct?
How professionals behave toward others in practice
Why are high ethical standards required?
Public trust and responsibility for health
What is a professional brand?
How others perceive you in a professional relationship
What does your brand reflect?
Your values, actions, and behavior
What are the 3 steps of building a professional brand?
Know yourself, define your brand, communicate your brand
What does “know yourself” involve?
Understanding values, strengths, personality, motivations
What tools help identify personal brand?
Values inventory, personality tests, strengths finder
What makes a strong professional brand?
Distinction, relevance, and consistency
What does “distinctive” mean in branding?
What sets you apart
What does “relevant” mean?
Meets needs of others
What does “consistent” mean?
Reliable across time and situations
What are components of non-verbal communication?
Tone, pace, posture, eye contact, gestures
What is a professional brand statement?
Summary of who you are, what you do, who you serve, and your strengths
What should a brand statement include?
Specialty, service, audience, key strength
What makes a strong brand statement?
Simple, unique, concrete, credible, emotional, story-based
Where can a professional brand be used?
Interviews, networking, social media, resumes
What is the Dietitian brand goal?
Improve recognition of dietitians as nutrition experts
What is a key Dietitian brand message?
Translate nutrition science to support healthy living
What are SMART goals?
Specific, Measurable, Attainable, Relevant, Time-bound
What does “Specific” mean in SMART goals?
Clear and detailed goal
What does “Measurable” mean?
Can track progress and outcomes
What does “Attainable” mean?
Realistic and achievable
What does “Relevant” mean?
Aligned with overall goals
What does “Time-bound” mean?
Has a deadline
Why do people fail goals?
Goals are too broad and not specific
Example of a SMART goal?
Eat one fruit at lunch and one vegetable at dinner 5 days/week for a month
Why must goals be attainable?
Must match available resources and abilities
Why must goals be relevant?
Must align with larger objectives
Why must goals be time-based?
Provides structure and accountability