Terms
20 new/unreviewed 20 total
Term
Integrated marketing communications*
Definition
“Coordination of promotion and other marketing efforts for maximum informational and persuasive impact.”
New/Unreviewed
Term
Communication*
Definition
“A sharing of meaning through the transmission of information.”
New/Unreviewed
Term
Source*
Definition
“A person, group, or organization that assigns meaning to a message and then transmits that message to one or more receivers.”
New/Unreviewed
Practice Tests
0 total
(None) Completed practice tests will show up here