Terms
32 new/unreviewed 32 total
Term
Line extension*
Definition
“A marketing strategy that uses an existing product to introduce a new item into the same product line.”
New/Unreviewed
Term
Product modification*
Definition
“Change in one or more characteristics of a product.”
New/Unreviewed
Term
Quality modifications*
Definition
“Changes relating to a product’s dependability and durability.”
New/Unreviewed
Practice Tests
0 total
(None) Completed practice tests will show up here