denotation

The primary, literal meaning of a word; the dictionary definition

Connotation

An idea or feeling that a word invokes, in addition to its literal or primary meaning

Diction

Refers to word choice and phrasing in any written or spoken text

Analogy

When two unrelated objects are compared for their shared qualities

Ethos

Refers to the credibility or ethical appeal of a speaker or writer to persuade the audience

Logos

Logic) persuading the reader using logic

pathos

(Emotion) appeals to the emotions of an audience to evoke emotions from an audience

Allegory

story within a story