SWOT

strength, weakness, opportunities, threats. Based on internal and external factors

PESTEL

Political, economic, sociocultural, technological, environmental, legal

Market Opportunity Assessment

Evaluate and assess offerings against current and future requirements in effort to maximize growth opportunities

Market Research

Provides critical insights to assist in the development of the company strategy and support brand/solution marketing efforts

Opportunity & Cost Evaluation

Making a particular choice is the value of the best alternative not taken “Economic Theory"

KPI

Key performance indicators

VP Digital Marketing

Aids in the development and execution of digital marketing campaigns as well as related analytics for enhanced decision making

VP Corporate Strategic Marketing

Supports corporate strategy development and execution. Evaluates and assists executive management on overall market direction and trends and in the identification of opportunities, divestitures, mergers and acquisitions necessary to maximize resources and return on investment

Customer & Sales Engagement

Support product and brand marketing groups as well field marketing in the development of targeted campaigns to attract potential customers. Nurture leads with valuable content and engagement, converting interest into business opportunities.

Marketing strategy, Marketing operations, brand marketing

The three primary groups within a marketing organization.