Term

What is confirmation bias?

Definition

Seeking out evidence to confirm one's beliefs while ignoring disconfirming evidence.

Term

What does cognitive dissonance refer to?

Definition

The discomfort that arises when two beliefs or a belief and a behavior conflict, leading to a change in belief or behavior to resolve the dissonance.

Term

Define bottom-up processing.

Definition

Processing where outside data drives the system, with information processed at higher levels until a match is found in memory.