SPCM 200- Chapter 16

Created by Paige Farley

Burden of Proof
Expectations the show that continuing to do or not do what we are already doing will be problematic

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TermDefinition
Burden of ProofExpectations the show that continuing to do or not do what we are already doing will be problematic
Characteristics of policy speechFocus on fixing public problem, challenging status quo, identify policy experts, Need/ plan/ practicality, speaking for eloquence, calling for specific action, anticipating counter arguments
Problem- SolutionIntroduction, Main Point #1 Problem (need), Main Point #2 Solution (Plan & Practicality), Conclusion
Problem- Cause- SolutionIntroduction, Main Point #1 Problem (Need), Main Point #2 (Cause), Main Point #3 (Plan and Practicality), Conclusion
Comparative AdvantageIntroduction, Main Point #1 Current Approach, Main Point #2 Deficiencies in current approach (Need), Main Point #3 Alternative approach (Plan) and Why (Practicality), Conclusion
Monroes Motivated SequenceAttention, Need, Satisfaction (Plan+ Practicality), Visualization, and Action