Term

Marketing — The organizational function for creating, communicating, and delivering value to customers and managing customer relationships. [oai_citation:1‡Quizlet](https://quizlet.com/1128043964/comprehensive-marketing-and-consumer-behavior-key-terms-flash-cards/?utm_source=chatgpt.com)

Definition

Term

Customer Value — The perceived benefits a customer receives from a product compared to the cost of obtaining it. [oai_citation:2‡Quizlet](https://quizlet.com/1128043964/comprehensive-marketing-and-consumer-behavior-key-terms-flash-cards/?utm_source=chatgpt.com)

Definition

Term

Needs vs Wants — Needs are states of felt deprivation; Wants are needs shaped by culture and personality. [oai_citation:3‡Quizlet](https://quizlet.com/1128043964/comprehensive-marketing-and-consumer-behavior-key-terms-flash-cards/?utm_source=chatgpt.com)

Definition