Audience Reception
Both the physical way audiences consume media products and the context of the time and place in which they receive it
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| Term | Definition |
|---|---|
| Audience Reception | Both the physical way audiences consume media products and the context of the time and place in which they receive it |
| Audience Engagement | How audiences are affected emotionally and cognitively by a media product and how these ways of engaging combine to form complex meanings and experiences |
| Audience Response | This refers to the way a media product may influence audiences to act or change their behavior |
| Spreadability | Spreadability theory recognises that audiences can now shape, share, reframe and remix media content made by others |
| Stickiness | Stickiness refers to the ability of content or a site to attract and hold the attention of an individual, keeping them engaged for an extended period, often by encouraging repeated visits or prolonged interaction |
| Filter Bubbles | State of intellectual isolation that occurs when algorithms personalize content based on user data, this results in users primarily seeing information and viewpoints that reinforce their existing beliefs |
| Parasocial Relationships | Media users may develop feelings of loyalty and emotional connection to media ‘personae’s’ |
| Enshittification | The theory of enshittifcation describes a process by which digital platforms evolve in ways that ultimately degrade the user experience The theory outlines a three-step cycle, Initial User Attraction, Monetization Shift, Degradation of User Experience |
| Hate Speech | Abusive or threatening speech or writing that expresses prejudice on the basis of ethnicity, religion, sexual orientation or similar grounds |
| Harmful content | Media content that can cause harm or negative influences for audiences |
| Ethical Issues | Occur when events and practices become common that are at odds with the accepted community standards of any one community. While not illegal, ethical issues blur the line between right and wrong, acceptable and unacceptable |
| Legal Issues | When the laws of individual locations are broken, it creates challenges for authorities to draw a clear line between the free access of communication tools and breaches of existing laws |
| Misinformation | Misinformation is news and information the is false and is spread on social media regardless of whether the original author intended to mislead others |
| Disinformation | Disinformation is news and information on social media that is specifically designed to mislead audiences by spreading fear, uncertainty and doubt |