Good*

“A tangible physical entity.”

Service*

“An intangible result of the application of human and mechanical efforts to people or objects.”

Idea*

“A concept, philosophy, image, or issue.”

Consumer products*

“Products purchased to satisfy personal and family needs.”

Business products*

“Products bought to use in a firm’s operations, to resell, or to make other products.”

Convenience products*

“Relatively inexpensive products that are purchased frequently and that require a minimum amount of effort on the part of the consumer to select and purchase.”

Shopping products*

“Items customers don’t buy often and that they need to think carefully about before purchasing.”

Specialty products*

“Items, with unique characteristics that buyers are willing to expend considerable effort to obtain.”

Unsought products*

“Products that consumers are either unaware of or are not interested in actively considering before purchase.”

Installations*

“Facilities and nonportable major equipment.”

Accessory equipment*

“Equipment that does not become part of the final physical product but is used in production or office activities.”

Raw materials*

“Basic natural materials that become part of a physical product.”

Component parts*

“Items that become part of the physical product and are either finished items ready for assembly or items that need little processing before assembly.”

Process materials*

“Materials that are used directly in the production of other products but are not readily identifiable.”

MRO supplies*

“Maintenance, repair, and operating items that facilitate production and operations but do not become part of the finished product.”

Business services*

“The intangible products that many organizations use in their operations.”

Product item*

“A specific version of a product that can be designated as a distinct offering among a firm’s products.”

Product line*

“A group of closely related product items viewed as a unit because of marketing, technical, or end-use considerations.”

Product mix*

“The total group of products that an organization makes available to customers.”

Width of product mix*

“The number of product lines a company offers.”

Depth of product mix*

“The average number of different products offered in each product line.”

Product life cycle*

“The progression of a product through four stages: introduction, growth, maturity, and decline.”

Introduction stage*

“The first stage of a product’s life cycle in which the product is initially released into the market and when sales start at zero and profits are negative.”

Growth stage*

“The stage of a product’s life cycle when sales rise rapidly and profits reach a peak and then start to decline.”

Maturity stage*

“The stage of a product’s life cycle when the sales curve peaks and starts to decline as profits continue to fall.”

Decline stage*

“The stage of a product’s life cycle when sales fall rapidly due to the reduction in the original needs and wants or because of the introduction of another product innovation.”

Innovators*

“First adopters of new products.”

Early adopters*

“Careful choosers of new products.”

Early majority*

“Those adopting new products just before the average person.”

Late majority*

“Skeptics who adopt new products when they feel it is necessary.”

Laggards*

“The last product adopters, who distrust new products.”

Brand*

“A name, term, design, symbol, or other feature that identifies one marketer’s product as distinct from those of other marketers.”

Brand name*

“The part of a brand that can be spoken.”

Brand mark*

“The part of a brand not made up of words.”

Trademark*

“A legal designation of exclusive use of a brand.”

Trade name*

“The full legal name of an organization.”

Brand equity*

“The value of a brand, as determined by the consumer’s perception of its quality and appeal.”

Brand loyalty*

“A customer’s favorable attitude toward a specific brand.”

Brand recognition*

“A customer’s awareness that the brand exists and is an alternative purchase.”

Brand preference*

“The degree of brand loyalty in which a customer prefers one brand over competitive offerings.”

Brand insistence*

“The degree of brand loyalty in which a customer strongly prefers a specific brand and will accept no substitute.”

Manufacturer brands*

“Brands owned by the manufacturer rather than the reseller.”

Private distributor brands*

“Brands owned by a reseller.”

Generic brands*

“Brands indicating only the product category.”

Individual branding*

“A marketing approach in which every product or service provided by a company is promoted and sold using its own distinct brand name and identity.”

Family branding*

“A strategy where a company markets and promotes its wide range of products or services with a single, unified brand name and identity.”

Brand extension*

“Using an existing brand to brand a new product in a different product category.”

Co-branding*

“A strategy that involves two or more brands collaborating to create a joint product, service, or marketing campaign that leverages the strengths and equity of each brand.”

Brand licensing*

“An agreement whereby a company permits another organization to use its brand on other products for a licensing fee.”

Packaging functions*

(Not a single definition line — but the slide lists functions such as protection, convenience, waste prevention, storage ease, and promotion.)