Profession vs Professionalism

Profession: WHAT an individual does Professionalism: HOW and individual does it

How do you have your professional brand? 3

- Know yourself - Define your brand - Communicate your brand

How can you know yourself? 3

Know your.... - Best qualities - Strengths - Recognizable traits

What are the dimensions of a professional brand? 3

- Roles - Standards - Style

How do you establish a style in your professional brand? 3

- Distinctive: how do YOU impact - Relevant: can you adapt - Consistent: do people come back

What are the factors of a brand statement? 4

- Specialty: who - Service: what - Audience: who you do it for - Best characteristic: what you're known for

SMART goals: What does S stand for?

Specific - What do you want to accomplish

SMART goals: What does M stand for?

Measurable - How will you know when you succeed

SMART goals: What does A stand for?

Attainable - How will you accomplish it

SMART goals: What does R stand for?

Relevant - What makes it important

SMART goals: What does T stand for?

Time - By when?