Module 3

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Contemporary Society
- Refers to present-day society--the way people live, interact, and organize themselves in today's world. - It is shaped by modern technology, rapid communication, and global connections, which influence culture, economy, politics and daily life.

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TermDefinition
Contemporary Society- Refers to present-day society--the way people live, interact, and organize themselves in today's world. - It is shaped by modern technology, rapid communication, and global connections, which influence culture, economy, politics and daily life.
1. Increased Life expectancy 2. Literacy 3. Gender equalityContemporary society brings three changes, such as?
CommunisCommunication has been derived from the latin, what is the term?
ShareCommunis means?
Communicationis the process of sharing information, ideas, thoughts, or feelings between people.
1. Speaking 2. Writing 3. Gestures 4. Images 5. Sounds 6. Digital MediaCommunication can happen through? (6 types)
1. Source Idea 2. Message 3. Encoding 4. Channel 5. Receiver 6. Decoding 7. FeedbackWhat is the Seven Elements of Communication?
Source IdeaThis is the thought, feeling, or information the sender wants to communicate.
MessageThe actual content or information that the sender wants to share.
EncodingThe process of turning the idea into words, symbols, or images that others can understand.
ChannelThe medium or method used to send the message.
ReceiverThe person or group who receives the message.
DecodingThe process where the receiver interprets and understands the message.
FeedbackThe response of the receiver that shows whether the message was understood.
Mass Communicationis the process of sending information, messages, or ideas to a large audience at the same time through mass media.
1. Television 2. Radio 3. New Paper and Magazines 4. Social Media 5. Websites and Online News PlatformsFive forms of Mass Communication?
1. Inform the Public 2. Educate people 3. Entertain audiences 4. Influence opinions and behavior Mass Communication is helpful in 4 aspects, what are they?
Mass mediarefers to the tools or platforms used to communicate information to a large number of people at the same time.
1. Print Media 2. Broadcast Media 3. Digital Media Three types of Mass Media?
1. The mass media can widen horizons 2. The mass media can focus attention 3. The mass media can raise aspirations 4. The mass media can create a climate for development 5. The mass media can confer status. 5 Things Mass Media can do?
Print MediaRefers to mass media that present information in written or printed form, usually on paper.
1. Newspapers 2. Magazines 3. Books 4. Journals 5. Brochures and Flyers5 Types of Print Media?
Newspapersdaily or weekly news and current events
Magazinesarticles on lifestyle, fashion, sports, or education
Bookstextbooks, novels, reference books
Journalsacademic and research publications
Brochures and Flyersadvertisements or public information materials
ContentTechnology influences what formats are possible in media, but it does not define their ____
Mechanical reproduction allowed quantities of books to be produced less expensively. How did novels flourished?
Mars Ravelo and Nestor RedondoWho created Darna? (Most iconic Filipino superheroine)
Mars RaveloWho created Captain Barbell?
Carlo J. CaparasWho created Panday?
Mars RaveloWho created Lastikman?
Mars RaveloWho created Dyesebel?
Francisco Reyes, 1933Who Created Kulafu?
Adventure comic, featuring a Tarzan-esque heroKulafu is the first?
LagimA 1940s noir-inspired vigilante.
Bazooka Joe Bubblegumis a brand of chewing gum that became famous for including comic strips inside the wrappers.
1. Pugad Baboy 2. Panday Komiks AdaptationsTwo most popular Comics in Newspaper?
Late 1980s When did Pugad Baboy started?
Palm LeavesBefore the discovery of paper, people used to write on?
National Manuscript Library in DelhiOld Manuscript are preserved in?
ChineseThey were the first to invent the art of printing
Wooden blocks to print lettersWhat did the Chinese invent in relation to printing?
Tang Dynasty, 600 ADThe art of printing in china started during the period of?
Buddhist Scripture, 684 AD, Calligraphy Museum in Tokyo What is the oldest known printed work in woodlock? when was it created? and where is it now?
Diamond Sutra, Wang Chick, 868 AD What is the title of the first book that was published in China? Who is the Author? and when?
1377Some copies of the Buddhist scriptures printed in _____ are preserved in museums in China.
1300Block printing came to Europe by?
Johannes Gutenburg, Germany, 1439He was the one who developed printing technology, Who? Where? and When?
Oil-based ink Gutenburg also invented an ______ for printing.
1450When was the Bible printed?
Latin Language, 1282 pages, Movable printing blocksWhat is the Language of the Bible? How many Pages? And what did Gutenburg used?
1556Printing technology came to india, when?
Jesuit PriestsWho were the people that brought printing in the Philippines?
Old Goa, Portugese LanguageWhat was the First book printed in Indi?
Doctrina Christa, St. Francis XavierWhat was the first book printed in the Philippines?
Lithographyspeeded the printing of illustrated pages by replacing engraving with a type of chemical etching.
Photoengravingis a printing process in which images or text are transferred onto a metal plate using photographic techniques. The plate can then be used to print multiple copies of the image or text.
Computer-to-plate (CTP) technologyis a modern printing method where page designs created on a computer are directly transferred to printing plates, without the need for traditional film or manual steps.
Electronic bar-code scannersare transforming how best-seller lists are compiled
1. Google 2. KindleTwo companies that spearheaded E-publishing
E-commerce on the internetthe ability to buy and sell online
Superbookrefers to modern devices like Amazon Kindle and Apple iPad that can store hundreds or even thousands of books in one small, lightweight device.
BacklistRefers to older books that were published in the past and are not new releases. These books may not sell as quickly as new titles, so they often sit in inventories and are harder to find in physical bookstores.
CourseSmartis a company that lets students download or read and highlight textbooks online for about half the cost of a printed textbook.
OpenCourseWare at MITshares textbooks and other material online.
Connexionsgoes a step further and allows instructors and students to mix and edit material as long as the originators are credited
Magazineis a printed or digital publication that is released regularly (weekly, monthly, or quarterly) and contains articles, photos, and advertisements about specific topics or interests.
Newspaperis a print or digital publication that provides news and information about current events to the public on a regular basis, usually daily or weekly.
1. Declining print readership 2. Competition from digital and social media 3. Loss of advertising revenue 4. High production and distribution costs 5. Trust and credibility issuesFive challenges of Newspaper and Magazine?
Journalismis the practice of gathering, verifying, and presenting news and information to the public through different media such as newspapers, magazines, television, radio, and online platforms.
1. Digital-first journalism 2. Social media journalism 3. Mobile Journalism (MoJo) 4. Multimedia and interactive storytelling 5. Data journalismFive trends of Journalism?
Digital-first journalismNews organizations now prioritize online platforms over print or broadcast.
Social media journalismJournalists use platforms like Facebook, X (Twitter), Instagram, and TikTok to report news and engage audiences.
Mobile Journalism (MoJo)Journalists use smartphones to record videos, take photos, edit, and publish stories.
Multimedia and interactive storytellingStories now combine text, photos, videos, audio, graphics, and data.
Data journalismJournalists analyze data and statistics to explain complex issues.
Citizen JournalismIs conducted by people who are not professional journalists but who disseminate information using Web sites, blogs, and social media.