Module 3

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Contemporary Society
- Refers to present-day society--the way people live, interact, and organize themselves in today's world. - It is shaped by modern technology, rapid communication, and global connections, which influence culture, economy, politics and daily life.

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TermDefinition
Contemporary Society
- Refers to present-day society--the way people live, interact, and organize themselves in today's world. - It is shaped by modern technology, rapid communication, and global connections, which influence culture, economy, politics and daily life.
1. Increased Life expectancy 2. Literacy 3. Gender equality
Contemporary society brings three changes, such as?
Communis
Communication has been derived from the latin, what is the term?
Share
Communis means?
Communication
is the process of sharing information, ideas, thoughts, or feelings between people.
1. Speaking 2. Writing 3. Gestures 4. Images 5. Sounds 6. Digital Media
Communication can happen through? (6 types)
1. Source Idea 2. Message 3. Encoding 4. Channel 5. Receiver 6. Decoding 7. Feedback
What is the Seven Elements of Communication?
Source Idea
This is the thought, feeling, or information the sender wants to communicate.
Message
The actual content or information that the sender wants to share.
Encoding
The process of turning the idea into words, symbols, or images that others can understand.
Channel
The medium or method used to send the message.
Receiver
The person or group who receives the message.
Decoding
The process where the receiver interprets and understands the message.
Feedback
The response of the receiver that shows whether the message was understood.
Mass Communication
is the process of sending information, messages, or ideas to a large audience at the same time through mass media.
1. Television 2. Radio 3. New Paper and Magazines 4. Social Media 5. Websites and Online News Platforms
Five forms of Mass Communication?
1. Inform the Public 2. Educate people 3. Entertain audiences 4. Influence opinions and behavior
Mass Communication is helpful in 4 aspects, what are they?
Mass media
refers to the tools or platforms used to communicate information to a large number of people at the same time.
1. Print Media 2. Broadcast Media 3. Digital Media
Three types of Mass Media?
1. The mass media can widen horizons 2. The mass media can focus attention 3. The mass media can raise aspirations 4. The mass media can create a climate for development 5. The mass media can confer status.
5 Things Mass Media can do?
Print Media
Refers to mass media that present information in written or printed form, usually on paper.
1. Newspapers 2. Magazines 3. Books 4. Journals 5. Brochures and Flyers
5 Types of Print Media?
Newspapers
daily or weekly news and current events
Magazines
articles on lifestyle, fashion, sports, or education
Books
textbooks, novels, reference books
Journals
academic and research publications
Brochures and Flyers
advertisements or public information materials
Content
Technology influences what formats are possible in media, but it does not define their ____
Mechanical reproduction allowed quantities of books to be produced less expensively.
How did novels flourished?
Mars Ravelo and Nestor Redondo
Who created Darna? (Most iconic Filipino superheroine)
Mars Ravelo
Who created Captain Barbell?
Carlo J. Caparas
Who created Panday?
Mars Ravelo
Who created Lastikman?
Mars Ravelo
Who created Dyesebel?
Francisco Reyes, 1933
Who Created Kulafu?
Adventure comic, featuring a Tarzan-esque hero
Kulafu is the first?
Lagim
A 1940s noir-inspired vigilante.
Bazooka Joe Bubblegum
is a brand of chewing gum that became famous for including comic strips inside the wrappers.
1. Pugad Baboy 2. Panday Komiks Adaptations
Two most popular Comics in Newspaper?
Late 1980s
When did Pugad Baboy started?
Palm Leaves
Before the discovery of paper, people used to write on?
National Manuscript Library in Delhi
Old Manuscript are preserved in?
Chinese
They were the first to invent the art of printing
Wooden blocks to print letters
What did the Chinese invent in relation to printing?
Tang Dynasty, 600 AD
The art of printing in china started during the period of?
Buddhist Scripture, 684 AD, Calligraphy Museum in Tokyo
What is the oldest known printed work in woodlock? when was it created? and where is it now?
Diamond Sutra, Wang Chick, 868 AD
What is the title of the first book that was published in China? Who is the Author? and when?
1377
Some copies of the Buddhist scriptures printed in _____ are preserved in museums in China.
1300
Block printing came to Europe by?
Johannes Gutenburg, Germany, 1439
He was the one who developed printing technology, Who? Where? and When?
Oil-based ink
Gutenburg also invented an ______ for printing.
1450
When was the Bible printed?
Latin Language, 1282 pages, Movable printing blocks
What is the Language of the Bible? How many Pages? And what did Gutenburg used?
1556
Printing technology came to india, when?
Jesuit Priests
Who were the people that brought printing in the Philippines?
Old Goa, Portugese Language
What was the First book printed in Indi?
Doctrina Christa, St. Francis Xavier
What was the first book printed in the Philippines?
Lithography
speeded the printing of illustrated pages by replacing engraving with a type of chemical etching.
Photoengraving
is a printing process in which images or text are transferred onto a metal plate using photographic techniques. The plate can then be used to print multiple copies of the image or text.
Computer-to-plate (CTP) technology
is a modern printing method where page designs created on a computer are directly transferred to printing plates, without the need for traditional film or manual steps.
Electronic bar-code scanners
are transforming how best-seller lists are compiled
1. Google 2. Kindle
Two companies that spearheaded E-publishing
E-commerce on the internet
the ability to buy and sell online
Superbook
refers to modern devices like Amazon Kindle and Apple iPad that can store hundreds or even thousands of books in one small, lightweight device.
Backlist
Refers to older books that were published in the past and are not new releases. These books may not sell as quickly as new titles, so they often sit in inventories and are harder to find in physical bookstores.
CourseSmart
is a company that lets students download or read and highlight textbooks online for about half the cost of a printed textbook.
OpenCourseWare at MIT
shares textbooks and other material online.
Connexions
goes a step further and allows instructors and students to mix and edit material as long as the originators are credited
Magazine
is a printed or digital publication that is released regularly (weekly, monthly, or quarterly) and contains articles, photos, and advertisements about specific topics or interests.
Newspaper
is a print or digital publication that provides news and information about current events to the public on a regular basis, usually daily or weekly.
1. Declining print readership 2. Competition from digital and social media 3. Loss of advertising revenue 4. High production and distribution costs 5. Trust and credibility issues
Five challenges of Newspaper and Magazine?
Journalism
is the practice of gathering, verifying, and presenting news and information to the public through different media such as newspapers, magazines, television, radio, and online platforms.
1. Digital-first journalism 2. Social media journalism 3. Mobile Journalism (MoJo) 4. Multimedia and interactive storytelling 5. Data journalism
Five trends of Journalism?
Digital-first journalism
News organizations now prioritize online platforms over print or broadcast.
Social media journalism
Journalists use platforms like Facebook, X (Twitter), Instagram, and TikTok to report news and engage audiences.
Mobile Journalism (MoJo)
Journalists use smartphones to record videos, take photos, edit, and publish stories.
Multimedia and interactive storytelling
Stories now combine text, photos, videos, audio, graphics, and data.
Data journalism
Journalists analyze data and statistics to explain complex issues.
Citizen Journalism
Is conducted by people who are not professional journalists but who disseminate information using Web sites, blogs, and social media.