Marketing chapter 13

Created by Meiley Shuck

Distribution*
“The decisions and activities that make products available to consumers when and where they want to purchase them.”

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TermDefinition
Distribution*
“The decisions and activities that make products available to consumers when and where they want to purchase them.”
Supply chain*
“All the organizations and activities involved with the flow and transformation of products from raw materials through to the end consumer.”
Supply chain management (SCM)*
“The coordination of all the activities involved with the flow and transformation of supplies, products, and information throughout the supply chain to the ultimate consumer.”
Procurement*
“Processes to obtain resources to create value through sourcing, purchasing, and recycling including materials and information.”
Logistics management*
“Managing the efficient and effective flow of materials, products, and information from the point of origin to consumption.”
Marketing channel*
“A group of individuals and organizations that direct the flow of finished products from producers to customers.”
Marketing intermediaries*
“Middlemen that link producers to other intermediaries or ultimate consumers through contractual arrangements or through the purchase and resale of products.”
Disintermediation*
“The removal or bypassing of intermediaries in a supply chain.”
Industrial distributor*
“An independent business organization that takes title to industrial products and carries inventories.”
Strategic channel alliance*
“An agreement through which the products of one organization are distributed through the marketing channels of another.”
Multichannel distribution*
“The use of a variety of marketing channels to ensure maximum distribution.”
Digital distribution*
“Delivering content through the internet to a computer or other device.”
Channel captain*
“The dominant leader of a marketing channel or a supply channel.”
Channel power*
“The ability of one channel member to influence another member’s goal achievement.”
Vertical channel integration*
“Taking ownership of upstream or downstream supply chain functions.”
Horizontal channel integration*
“Combining organizations at the same level of an industry’s chain.”
Intensive distribution*
“Using all available outlets to distribute a product.”
Selective distribution*
“Using only some available outlets in an area to distribute a product.”
Exclusive distribution*
“Using a single outlet in a fairly large geographic area to distribute a product.”
Third-party logistics (3PL) firms*
“Firms that have special expertise in core physical distribution activities such as warehousing, transportation, inventory management, and information technology and can often perform these activities more efficiently.”