Premium Positiong

a marketing strategy that elevates a brand to the high end of the market

Ethical Positing

aligns your company's values and operations with principles of social and environmental responsibility

Non-Price Competition

Instead of slashing prices or undercutting rivals, companies use product differentiation, branding, customer service, and unique distribution to stand out, build loyalty, and increase market demand.

Competitive Advantage

the unique edge that allows a business to outperform its rivals through superior value, lower costs, or deep specialization

Premium pricing A/D

A: higher profit margins, strong bran image, perceived quality D: smaller market, attracts competition, price sensitive customer's excluded Effect on customer: view product as high quality and exclusive Effect on revenue: higher revenue per unit, but mahy sell fewer units

Ratio analysis

gross profit: profit before expenses are taken out. gross profit/revenue x 100 current ratio: Measure the ability to pay short-term debts. >1. current asses/current liabilities inventory turnover ratio: Measure how effectively resources are used. non-current liabilities/capital employed x 100. the higher # more financial risk

acid test ratio

measures ability to pay short term liabilities without selling inventory . liquidity matter to ensure business can meet short term obligations consequences for poor liquidity, cash flow problems, late payments, damaged reputation, possible business failure Current Assets−Inventory/Current Liabilities

Triple bottom line

how business affects... people: fair wages, safe working conditions, well-being, community support planet: reducing pollution, recycling, renewable energy, conserving resources profit: revenue and profit, business growth, shareholder