Term

Retailing*

Definition

“All transactions in which the buyer intends to consume the product through personal, family, or household use.”

Term

Retailer*

Definition

“An organization that produces or purchases products for the purpose of reselling them to ultimate consumers.”

Term

Multichannel retailing*

Definition

“Employing multiple distribution channels that complement brick-and-mortar stores with e-commerce stores, catalogs, and apps where consumers can research products, read reviews, and make actual purchases.”