Terms
Term
Economic Moat
Definition
Retailer -- develops a sustainable & durable competitive advantage that protects its long-term profits & market share from rivals "digging" defenses that make it difficult or costly for competitors to enter your market space
Term
12 factors that characterize and economic moat
Definition
build intangible assets, grow strong brand identity, establish high switching costs, create financial and effort barriers, produce deep integration, build product ecosystems, create cost advantages, make proprietary processes, provide access to natural resources, target efficient scales, develop geographic dominance, and build capital intensity.
Term
Build Intangible Assets:
Definition
Intangible assets provide legal or psychological barriers to competition (Exclusive Licensing Agreements, Trademarks & Brand Names
Practice Tests