Term

SWOT Analysis

Definition

Term

Ansoff Matrix

Definition

MP: increasing sales by selling existing products to the same markets (low risk). PD: creating new products for existing markets (higher risk). High costs, and product may fail. MD: finding new markets for existing products. (medium risk). Geographic, demographic, distribution channels. D: selling new products into new markets. Related - similar to existing product. Unrelated - completely new product. (highest risk)

Term

STEEPLE Analysis

Definition

A STEEPLE analysis takes into consideration all of the EXTERNAL factors which a business needs to be aware of when operating.