Terms/Questions per Day
Terms
42 new/unreviewed 42 total
Term
Market segmentation
Definition
dividing an audience into smaller groups base on shared characteristics
New/Unreviewed
Term
Demographics
Definition
measurable characteristics ( age, gender, income, education, location, occupation) who they are
New/Unreviewed
Term
psychographics
Definition
personality, attitudes, interests, values, lifestyle (someone who values sustainability or loves fitness) what they think
New/Unreviewed
Practice Test Scores
Practice Tests
0 total
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